{"id":12238,"date":"2026-05-20T09:00:00","date_gmt":"2026-05-20T03:00:00","guid":{"rendered":"https:\/\/www.pixtor.mx\/blog\/?p=12238"},"modified":"2026-05-19T00:09:40","modified_gmt":"2026-05-18T18:09:40","slug":"roi-en-marketing-que-es-y-por-que-deberias-medirlo","status":"publish","type":"post","link":"https:\/\/www.pixtor.mx\/blog\/roi-en-marketing-que-es-y-por-que-deberias-medirlo\/","title":{"rendered":"ROI en marketing: qu\u00e9 es y por qu\u00e9 deber\u00edas medirlo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para eso existe el ROI, una m\u00e9trica clave que ayuda a medir qu\u00e9 tan rentable fue una inversi\u00f3n y si una campa\u00f1a realmente gener\u00f3 resultados.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, el ROI te permite responder una pregunta muy importante: \u00bfCu\u00e1nto dinero regresa por cada peso que invierto?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 significa ROI?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROI son las siglas en ingl\u00e9s de Return on Investment, que significa retorno de inversi\u00f3n.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esta m\u00e9trica se utiliza para conocer la rentabilidad de una acci\u00f3n, campa\u00f1a, producto o servicio. En marketing, el ROI ayuda a identificar si una inversi\u00f3n en publicidad realmente gener\u00f3 ganancias o si es necesario ajustar la estrategia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Medir el ROI permite tomar mejores decisiones, saber qu\u00e9 campa\u00f1as est\u00e1n funcionando, cu\u00e1les productos o servicios dejan m\u00e1s utilidad y en qu\u00e9 acciones ya no vale la pena seguir invirtiendo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1509\" height=\"651\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-QueEs.webp\" alt=\"\" class=\"wp-image-12318\" style=\"aspect-ratio:2.3180094067668033;object-fit:cover;width:570px\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-QueEs.webp 1509w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-QueEs-768x331.webp 768w\" sizes=\"(max-width: 1509px) 100vw, 1509px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 es importante medir el ROI?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Medir el ROI es importante porque te ayuda a dejar de tomar decisiones basadas en suposiciones.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Muchas veces una campa\u00f1a puede parecer atractiva porque genera mensajes, clics o interacci\u00f3n, pero eso no siempre significa que est\u00e9 generando ventas o ganancias.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El ROI permite analizar el resultado real de una inversi\u00f3n. Con esta informaci\u00f3n puedes saber si una campa\u00f1a fue rentable, si necesitas optimizar tu presupuesto o si conviene invertir m\u00e1s en una estrategia que s\u00ed est\u00e1 dando resultados.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras: si no est\u00e1s midiendo tu ROI, est\u00e1s adivinando. Y en los negocios, adivinar sale caro.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo se calcula el ROI?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La f\u00f3rmula para calcular el ROI es sencilla:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">ROI = (Ganancia obtenida &#8211; Inversi\u00f3n) \/ Inversi\u00f3n x 100<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El resultado se expresa en porcentaje.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que primero debes identificar cu\u00e1nto dinero gener\u00f3 tu campa\u00f1a, restarle lo que invertiste y despu\u00e9s dividir esa ganancia entre la inversi\u00f3n inicial. Finalmente, multiplicas el resultado por 100 para obtener el porcentaje de retorno.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1509\" height=\"651\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-Calcula.webp\" alt=\"\" class=\"wp-image-12320\" style=\"aspect-ratio:2.3180094067668033;object-fit:cover;width:570px\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-Calcula.webp 1509w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-Calcula-768x331.webp 768w\" sizes=\"(max-width: 1509px) 100vw, 1509px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ejemplo b\u00e1sico de ROI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que inviertes $100 pesos en una campa\u00f1a publicitaria.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a esa campa\u00f1a, obtienes 3 ventas de $50 pesos cada una, dando un total de $150 pesos en ventas.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A esos $150 pesos les restamos la inversi\u00f3n inicial de $100 pesos:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">$150 &#8211; $100 = $50 pesos de ganancia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s dividimos esa ganancia entre la inversi\u00f3n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">$50 \/ $100 = 0.5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y finalmente lo multiplicamos por 100:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">0.5 x 100 = 50%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este caso, el ROI fue del <strong>50%<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que la campa\u00f1a recuper\u00f3 la inversi\u00f3n y adem\u00e1s gener\u00f3 una ganancia adicional.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ejemplo real de una campa\u00f1a en Meta<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora veamos un ejemplo aplicado a una campa\u00f1a publicitaria en Meta.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Durante un mes, se mantuvo activa una campa\u00f1a con una inversi\u00f3n total de $1,878.32 pesos.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a esa campa\u00f1a, se obtuvieron ventas por $5,787 pesos.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para calcular la ganancia, restamos la inversi\u00f3n al total de ventas:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">$5,787 &#8211; $1,878.32 = $3,908.68 pesos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s dividimos esa ganancia entre la inversi\u00f3n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">$3,908.68 \/ $1,878.32 = 2.08<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y lo multiplicamos por 100:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.08 x 100 = 208%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que la campa\u00f1a obtuvo un ROI del <strong>208%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1509\" height=\"651\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-Ejemplo.webp\" alt=\"\" class=\"wp-image-12322\" style=\"width:570px\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-Ejemplo.webp 1509w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Blog-Roi-Ejemplo-768x331.webp 768w\" sizes=\"(max-width: 1509px) 100vw, 1509px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En otras palabras, la inversi\u00f3n no solo se recuper\u00f3, sino que gener\u00f3 un retorno positivo para el negocio.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El resultado: menos suposiciones y m\u00e1s estrategia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El ROI es una de las m\u00e9tricas m\u00e1s importantes en marketing porque ayuda a entender si una inversi\u00f3n realmente est\u00e1 generando resultados.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando conoces tu retorno de inversi\u00f3n, puedes tomar decisiones m\u00e1s claras, optimizar campa\u00f1as y evitar gastar dinero en estrategias que no est\u00e1n funcionando.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En PIXTOR ayudamos a las marcas a crear estrategias digitales basadas en datos, medici\u00f3n y resultados reales.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQuieres saber si tus campa\u00f1as est\u00e1n generando ganancias?<strong> Agenda una asesor\u00eda y comencemos a medir mejor tu inversi\u00f3n publicitaria.<\/strong> <strong>Env\u00edanos un mensaje v\u00eda WhatsApp al (833) 387 8577 o correo a&nbsp;<\/strong><a href=\"mailto:contacto@pixtor.mx\"><strong>contacto@pixtor.mx<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"383\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/Pixtor26-Icono-Logo-Amarillo.webp\" alt=\"\" class=\"wp-image-12252\" style=\"width:35px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Si prefieres aprender este tema de una forma m\u00e1s visual, tambi\u00e9n preparamos este contenido en formato video. Ah\u00ed podr\u00e1s ver qu\u00e9 es el ROI, c\u00f3mo se calcula y por qu\u00e9 es una m\u00e9trica clave para tomar mejores decisiones en marketing.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00bfCu\u00e1nto dinero realmente gana tu marketing? La f\u00f3rmula del ROI que necesitas\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EIiH79-hp3I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En marketing, no basta con lanzar campa\u00f1as, invertir en publicidad o generar contenido. Tambi\u00e9n es importante saber si ese dinero realmente est\u00e1 regresando al negocio.<\/p>\n","protected":false},"author":4,"featured_media":12316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/12238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/comments?post=12238"}],"version-history":[{"count":7,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/12238\/revisions"}],"predecessor-version":[{"id":12324,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/12238\/revisions\/12324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/media\/12316"}],"wp:attachment":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/media?parent=12238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/categories?post=12238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/tags?post=12238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}