{"id":2684,"date":"2020-10-12T18:57:53","date_gmt":"2020-10-12T18:57:53","guid":{"rendered":"http:\/\/127.0.0.1\/blog\/?p=2684"},"modified":"2022-12-07T01:30:17","modified_gmt":"2022-12-06T19:30:17","slug":"buyer-persona","status":"publish","type":"post","link":"https:\/\/www.pixtor.mx\/blog\/buyer-persona\/","title":{"rendered":"Buyer persona"},"content":{"rendered":"\n<p class=\"has-text-color\" style=\"color:#434244\">El imaginar a nuestro comprador ideal nos ayudar\u00e1 a comprender mejor las necesidades de nuestros clientes y facilitar\u00e1 crear contenido o estrategias que impacten. En este art\u00edculo te contaremos m\u00e1s sobre el <em>Buyer persona <\/em>y \u00bfC\u00f3mo definirlo?<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-color has-text-color has-background\" style=\"background-color:#3964f8\">El buyer persona nos sirve para conocer hasta el \u00faltimo dato posible sobre nuestros clientes para llegar a ellos de manera correcta.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Para definirlo debemos ser<strong> muy espec\u00edficos<\/strong>, desde su nombre, edad, situaci\u00f3n sentimental, educaci\u00f3n, profesi\u00f3n y localizaci\u00f3n; hasta detalles como preferencias de contenido, sus gustos, necesidades, obst\u00e1culos o retos a los que se enfrenta y como tu producto o servicio puede ayudarlo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"361\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido1-2.png\" alt=\"\" class=\"wp-image-11180\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido1-2.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido1-2-300x146.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\"><strong>OJO:<\/strong> En una empresa, por la variedad de productos o servicios que ofrecen, pueden existir varios <strong><em>\u201cClientes ideales\u201d<\/em><\/strong>, y cada uno tiene su nombre y especificaciones. <\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Por ejemplo: Existe una empresa con productos elaborados a base de cuero, como carcasas para <em>iPhone<\/em> y collares para perros; por lo que cuenta con dos <em>buyer<\/em> persona diferentes en base a sus productos con caracter\u00edsticas m\u00e1s marcadas, aunque sea la misma empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido2-1.png\" alt=\"\" class=\"wp-image-11181\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido2-1.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido2-1-300x203.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\"><br><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#434244\">\u00bfCu\u00e1l es la diferencia entre un <em>buyer persona<\/em> y un p\u00fablico objetivo?<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Ambos t\u00e9rminos pueden sonar parecidos, pero mientras <em>buyer persona<\/em> es la representaci\u00f3n de tu cliente ideal, de modo m\u00e1s humanizado y personalizado;  el <em>p\u00fablico objetivo<\/em> es una parte amplia de la sociedad a la que vendes tus productos o servicios. Para entender m\u00e1s a detalle podemos tomar el ejemplo de una agencia de viajes para intercambios culturales.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido3-1.png\" alt=\"\" class=\"wp-image-11182\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido3-1.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido3-1-300x203.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Su <strong>P\u00daBLICO OBJETIVO<\/strong>; Son hombres y mujeres que buscan perfeccionar idiomas extranjeros, de 20 a 30 a\u00f1os, solteros, con ingresos promedios mensuales de $15,000.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido4-1.png\" alt=\"\" class=\"wp-image-11183\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido4-1.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido4-1-300x203.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Su <strong><em>BUYER<\/em> PERSONA<\/strong>. Es Lorena, mujer de 26 a\u00f1os, soltera, mercad\u00f3loga, <em>freelancer<\/em>, le encanta viajar y est\u00e1 buscando universidades en Canad\u00e1 con programas para perfeccionar su ingl\u00e9s. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido5-1.png\" alt=\"\" class=\"wp-image-11184\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido5-1.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-BuyerPersona-Contenido5-1-300x203.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Se nota la diferencia entre una y otra \u00bfVerdad? Es de suma importancia para tu negocio tener un comprador ideal definido.<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-color has-text-color has-background\" style=\"background-color:#3964f8\">Es distinto pensar un Plan de <em>Marketing<\/em> enfocado a tu <em>buyer persona<\/em> y no a un extenso p\u00fablico objetivo.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Sabemos que la informaci\u00f3n ser\u00e1 de gran ayuda para tu negocio pero si a\u00fan se te dificulta encontrar a tu <em>buyer<\/em> persona, ac\u00e9rcate con nosotros y con gusto te asesoraremos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El imaginar a nuestro comprador ideal nos ayudar\u00e1 a comprender mejor las necesidades de nuestros clientes y facilitar\u00e1 crear contenido o estrategias que impacten. En este art\u00edculo te contaremos m\u00e1s sobre el Buyer persona y \u00bfC\u00f3mo definirlo? El buyer persona nos sirve para conocer hasta el \u00faltimo dato posible sobre nuestros clientes para llegar a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[99],"tags":[108,109,110,111],"class_list":["post-2684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-de-valor","tag-buyer-persona","tag-cliente-ideal","tag-comprador-ideal","tag-diferencia-entre-publico-objetivo-y-buyer-persona"],"_links":{"self":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/2684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/comments?post=2684"}],"version-history":[{"count":3,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/2684\/revisions"}],"predecessor-version":[{"id":11185,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/2684\/revisions\/11185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/media\/11080"}],"wp:attachment":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/media?parent=2684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/categories?post=2684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/tags?post=2684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}