{"id":2735,"date":"2020-08-31T17:27:29","date_gmt":"2020-08-31T17:27:29","guid":{"rendered":"http:\/\/127.0.0.1\/blog\/?p=2735"},"modified":"2022-12-07T01:37:53","modified_gmt":"2022-12-06T19:37:53","slug":"storytelling","status":"publish","type":"post","link":"https:\/\/www.pixtor.mx\/blog\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"\n<p class=\"has-text-color\" style=\"color:#434244\">En <em>marketing<\/em>, el <em>storytelling<\/em> es una herramienta b\u00e1sica para llegar a tus clientes; nos permite conectar emocionalmente con ellos a trav\u00e9s de una historia, para generar la confianza y fidelidad de ellos con la marca.<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-color has-text-color has-background\" style=\"background-color:#3964f8\">Tal vez la gente olvide lo que hiciste o dijiste, pero no olvidar\u00e1n como los hiciste sentir, por eso el <em>storytelling<\/em> es importante en mercadotecnia.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">El<em> Storytelling<\/em> m\u00e1s que vender un producto, nos muestra la experiencia con el mismo, y nos funciona para campa\u00f1as de <em>marketing<\/em> que desean alcanzar un p\u00fablico muy espec\u00edfico.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido4.png\" alt=\"\" class=\"wp-image-11231\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido4.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido4-300x203.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">A trav\u00e9s del <em>storytelling<\/em> buscamos generar una relaci\u00f3n con nuestros seguidores, transmitiendo el mensaje que queremos de manera emocional.<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-color has-text-color has-background\" style=\"background-color:#3964f8\">Las personas buscan buenas historias, por lo que debemos despertar el inter\u00e9s de nuestros seguidores y a su vez que se identifiquen con la historia.<\/p>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#434244\">Para ello te vamos a contar algunas cosas para tener en cuenta al momento de crear tu <em>storytelling<\/em>.<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido1.png\" alt=\"\" class=\"wp-image-11232\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido1.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido1-300x203.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Primero debes tener en claro el mensaje o la historia que quieres transmitir y la forma en que lo har\u00e1s, para lograr un contenido impactante. Despu\u00e9s elegir\u00e1s uno o varios personajes y el ambiente en donde se desarrollar\u00e1 su historia. Aqu\u00ed tienes un ejemplo de <em>Disneyland Par\u00eds<\/em>, \u201cDonde los sue\u00f1os se hacen realidad\u201d. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"740\" height=\"167\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido2.png\" alt=\"\" class=\"wp-image-11233\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido2.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido2-300x68.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Disneyland Paris - Donde los sue\u00f1os se hacen realidad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h1Lfo5-mVDU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Puedes hacer algo de ficci\u00f3n con historias romantizadas, tambi\u00e9n puedes implementar algo de historia de la marca para generar sentimientos de nostalgia, situaciones que reflejen el consumo de tu servicio o producto, o incluso crear algo que refleje los valores de tu marca; recuerda debes usar un personaje y tratar de desarrollarlo lo m\u00e1s posible para conectar con los seguidores de la marca y <strong>evitar <\/strong>un mensaje corto y directo que no evoque emociones.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"262\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido4-copia-2-1-1.png\" alt=\"\" class=\"wp-image-11234\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido4-copia-2-1-1.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido4-copia-2-1-1-300x106.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Puedes ver el siguiente comercial de <em>Levi\u2019s<\/em> donde nos muestra con un emotivo mensaje, la personalizaci\u00f3n de sus productos para crear memorias de los clientes con sus seres queridos.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"167\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido3.png\" alt=\"\" class=\"wp-image-11235\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido3.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido3-300x68.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Levi\u2019s\u00ae Holiday 2018 (English Subtitles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Gx9ifPTGxnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#434244\">Hay miles de posibilidades, solo trata de transmitir sensaciones positivas con tu contenido; como ejemplo podemos tomar a Mercado Libre y su \u00faltimo comercial, donde nos reflejan la cercan\u00eda de la marca con el usuario. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"167\" src=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido3-copia.png\" alt=\"\" class=\"wp-image-11236\" srcset=\"https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido3-copia.png 740w, https:\/\/www.pixtor.mx\/blog\/wp-content\/uploads\/2022\/12\/Blog-Storytelling-Contenido3-copia-300x68.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MERCADO LIBRE Cuando nos necesites, vamos a seguir llegando (2020)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/a1UZf60_7Fg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<p>Nos encanta construir historias. Si requieres ayuda para desarrollar la tuya, d\u00e9janos un comentario en el chat y con gusto te atenderemos para afinar la idea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En marketing, el storytelling es una herramienta b\u00e1sica para llegar a tus clientes; nos permite conectar emocionalmente con ellos a trav\u00e9s de una historia, para generar la confianza y fidelidad de ellos con la marca. Tal vez la gente olvide lo que hiciste o dijiste, pero no olvidar\u00e1n como los hiciste sentir, por eso el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[99],"tags":[146,147,129,148,149],"class_list":["post-2735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-de-valor","tag-campanas-de-marketing","tag-creacion-de-historias","tag-herramienta-de-mercadotecnia","tag-historia-para-tu-marca","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/2735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/comments?post=2735"}],"version-history":[{"count":3,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/2735\/revisions"}],"predecessor-version":[{"id":11237,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/posts\/2735\/revisions\/11237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/media\/11096"}],"wp:attachment":[{"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/media?parent=2735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/categories?post=2735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixtor.mx\/blog\/wp-json\/wp\/v2\/tags?post=2735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}